Flower Arranging

“A flower is not a flower alone; a thousand thoughts invest it.”
 
Daffodils signal new beginnings, daisies innocence. Lilacs mean the first emotions of love, periwinkles tender recollection. Early Victorians used flowers as a way to express their feelings—love or grief, jealousy or devotion. Now, modern-day romantics are enjoying a resurgence of this bygone custom, and this book will share the historical, literary, and cultural significance of flowers with a whole new generation. With lavish illustrations, a dual dictionary of flora and meanings, and suggestions for creating expressive arrangements, this keepsake is the perfect compendium for everyone who has ever given or received a bouquet.

Learn how to create breathtaking bouquets from the master florists of Flower School New York. Trendsetting celebrity designers whose high-profile clients include Calvin Klein, Giorgio Armani, Anna Wintour, Gucci, and Tom Ford, join forces with entrepreneur Eileen Johnson at this famed floral arranging school. They now offer instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists.

Discover tips and techniques such as:

• Handling and combining flowers
  
• Creating hand-tied bouquets
• Seasonal arrangements
• Flowers for entertaining
• Mixing flowers and fashion

Learn the secrets from these Master Florists:

Michael George built his reputation on clean, architectural arrangements, which came to be known as Floral Minimalism or Architectonic in the art critic world. His clients include Vera Wang, Calvin Klein, Giorgio Armani, Gucci, Louis Vuitton, Prada, and Martha Stewart Living.

Chris Giftos is reverently described as the pioneer of event design. As master florist of The Metropolitan Museum of Art for 33 years, Giftos arranged thousands of flowers for the lobby and events, working with legendary figures Diana Vreeland, Pat Buckley, Tom Ford, and Anna Wintour.

Remco Van Vliet is the current design director for flower design at the Metropolitan Museum of Art.

Charles Masson is the owner and sole florist for La Grenouille, one of the most beautiful and renowned French restaurants in Manhattan also known for its spectacular flowers.

Cas Trap is currently the executive director of the elite floral wholesale importing company, Dutch Flower Line. Mr. Trap is also partner with his brother, Remco Van Vliet, in Van Vliet & Trap.

Additional instructors include Junko Miura, Elizabeth Ryan, Meredith Waga, and Felipe Sastre!

Visit www.flowerschoolny.com for more information

George's philosophy of living and creating with flowers is contagious, and soon you'll agree that fresh, seasonal arrangements can enhance your life every day, not just on special occasions. His compositions recreate flowers as they are in nature—which, as he reminds us, is already perfect. Typically overlooked blooms, like carnations, take on a stunning new character when arranged en masse in a perfect dome, while more exotic stems, like dendrobium orchids, are at their most elegant when allowed to stand alone in a simple vase.

Easy to follow, step-by-step instructions and photographs show you how to master George's techniques for building clean, contemporary floral compositions with his trademark architectural precision. Along the way, George shares helpful insights from a lifetime of working with flowers, and his recommendations of choice blooms for every season give you the confidence you need to begin creating your own unique arrangements, regardless of your budget. Beautiful photography brings the flowers to life on every page as he shows you how simple it is to apply these basic techniques to virtually any bloom. With Simply Elegant Flowers as your guide, you'll be arranging flowers like a professional—and displaying them like a celebrity.

• ISBN13: 9780600613862
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!