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CraftManiac.com   >   Books + Guides   >   Art + Drawing   >   Business Of Art

Below are some books about the business of art.

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Make Money Selling Your Art On eBay!

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How To Make A Living As An Artist

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Priceless: How I Went Undercover to Rescue the World's Stolen Treasures

By Robert K. Wittman

Crown
Released: 2010-06-01
Hardcover (336 pages)

Priceless: How I Went Undercover to Rescue the World s Stolen Treasures
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  • ISBN13: 9780307461476
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Product Description:
The Wall Street Journal called him “a living legend.” The London Times dubbed him “the most famous art detective in the world.”
 
In Priceless, Robert K. Wittman, the founder of the FBI’s Art Crime Team, pulls back the curtain on his remarkable career for the first time, offering a real-life international thriller to rival The Thomas Crown Affair.   
 
Rising from humble roots as the son of an antique dealer, Wittman built a twenty-year career that was nothing short of extraordinary. He went undercover, usually unarmed, to catch art thieves, scammers, and black market traders in Paris and Philadelphia, Rio and Santa Fe, Miami and Madrid.
 
In this page-turning memoir, Wittman fascinates with the stories behind his recoveries of priceless art and antiquities: The golden armor of an ancient Peruvian warrior king. The Rodin sculpture that inspired the Impressionist movement. The headdress Geronimo wore at his final Pow-Wow. The rare Civil War battle flag carried into battle by one of the nation’s first African-American regiments.
 
The breadth of Wittman’s exploits is unmatched: He traveled the world to rescue paintings by Rockwell and Rembrandt, Pissarro, Monet and Picasso, often working undercover overseas at the whim of foreign governments. Closer to home, he recovered an original copy of the Bill of Rights and cracked the scam that rocked the PBS series Antiques Roadshow.
 
By the FBI’s accounting, Wittman saved hundreds of millions of dollars worth of art and antiquities. He says the statistic isn’t important. After all, who’s to say what is worth more --a Rembrandt self-portrait or an American flag carried into battle? They're both priceless. 
 
The art thieves and scammers Wittman caught run the gamut from rich to poor, smart to foolish, organized criminals to desperate loners.  The smuggler who brought him a looted 6th-century treasure turned out to be a high-ranking diplomat.  The appraiser who stole countless heirlooms from war heroes’ descendants was a slick, aristocratic con man.  The museum janitor who made off with locks of George Washington's hair just wanted to make a few extra bucks, figuring no one would miss what he’d filched.
 
In his final case, Wittman called on every bit of knowledge and experience in his arsenal to take on his greatest challenge: working undercover to track the vicious criminals behind what might be the most audacious art theft of all. 

Seven Days in the Art World

By Sarah Thornton

W. W. Norton & Company
Hardcover (304 pages)

Seven Days in the Art World
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  • ISBN13: 9780393067224
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Product Description:
A fly-on-the-wall account of the smart and strange subcultures that make, trade, curate, collect, and hype contemporary art.

The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.

In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture.

8

The Art Detective: Fakes, Frauds, and Finds and the Search for Lost Treasures

By Philip Mould

Viking Adult
Hardcover (272 pages)

The Art Detective: Fakes, Frauds, and Finds and the Search for Lost Treasures
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  • ISBN13: 9780670021857
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Product Description:
The art world has never seemed quite so treacherous, so beguiling- and so much fun

What separates a masterpiece from a piece of junk? Thanks to the BBC's Antiques Roadshow and its American spin-off, everyone is searching garage sales and hunting online for hidden gems, wondering whether their attics contain trash or treasures. In The Art Detective, Philip Mould, one of the world's foremost authorities on British portraiture and an irreverent and delightful expert for the Roadshow, serves up his secrets and his best stories, blending the technical details of art detection and restoration with juicy tales peopled by a range of eccentric collectors, scholars, forgers, and opportunists.

Peppered with practical advice, each chapter focuses on one particular painting and the mystery that surrounds it. Mould is our trusty detective, tracking down clues, uncovering human foibles and following hunches until the truth is revealed. Mould is known for his ability to crack the toughest puzzles and whether he's writing about a fake Norman Rockwell, a hidden Rembrandt, or a lost Gainsborough, he brings both the art and the adventure to life. The Art Detective is memoir, mystery, art history, and brilliant yarn all rolled into one.

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art

By Don Thompson

Palgrave Macmillan
Released: 2010-04-13
Paperback (272 pages)

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
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  • ISBN13: 9780230620599
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Product Description:

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No. 5, 1948 sell for $140 million?

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced  auction purchasers do not know.

DON THOMPSON is a professor and economist at the Schulich School of Business, specializing in marketing, economic regulation, and strategic planning. He has taught at the University of Toronto, Harvard University, and the London School of Economics, and holds an M.B.A. and Ph.D from the University of California, and an LL.M from Osgoode Hall Law School. Thompson has served as a consultant to government agencies and organizations in Canada, the US, the UK, France, Australia, Israel, China, Thailand, Laos, Oman, Sri Lanka and Turkey, consulting for companies as diverse as Procter & Gamble, IBM, Wal-Mart and British Airlines. He is the author or co-author of nine books.

The Artist's Guide: How to Make a Living Doing What You Love

By Jackie Battenfield

Da Capo Press
Paperback (400 pages)

The Artist s Guide: How to Make a Living Doing What You Love
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  • ISBN13: 9780306816529
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Product Description:
Using a “tough love approach” to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists.

Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.

Each chapter ends with an insightful “Reality Check” interview, featuring advice and useful information from high-profile artists and professionals.

The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.

Leo and His Circle: The Life of Leo Castelli

By Annie Cohen-Solal

Knopf
Released: 2010-05-18
Hardcover (576 pages)

Leo and His Circle: The Life of Leo Castelli
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  • ISBN13: 9781400044276
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Product Description:
Leo Castelli reigned for decades as America’s most influential art dealer. Now Annie Cohen-Solal, author of the hugely acclaimed Sartre: A Life (“an intimate portrait of the man that possesses all the detail and resonance of fiction”—Michiko Kakutani, The New York Times), recounts his incalculably influential and astonishing life in Leo and His Circle.

After emigrating to New York in 1941, Castelli would not open a gallery for sixteen years, when he had reached the age of fifty. But as the first to exhibit the then-unknown Jasper Johns, Castelli emerged as a tastemaker overnight and fast came to champion a virtual Who’s Who of twentieth-century masters: Rauschenberg, Lichtenstein, Warhol, and Twombly, to name a few. The secret of Leo’s success? Personal devotion to the artists, his “heroes”: by putting young talents on stipend and seeking placement in the ideal collection rather than with the top bidder, he transformed the way business was done, multiplying the capital, both cultural and financial, of those he represented. His enterprise, which by 1980 had expanded to an impressive network of satellite galleries in Europe and three locations in New York, thus became the unrivaled commercial institution in American art, producing a generation of acolytes, among them Mary Boone, Jeffrey Deitch, Larry Gagosian, and Tony Shafrazi.

Leo and His Circle
brilliantly narrates the course of one man’s power and influence. But Castelli had another secret, too: his life as an Italian Jew. Annie Cohen-Solal traces a family whose fortunes rose and fell for centuries before the Castellis fled European fascism. Never hidden but also never discussed, this experience would form the core of a guarded but magnetic character possessed of unfailing old-world charm and a refusal to look backward—traits that ensured Castelli’s visionary precedence in every major new movement from Pop to Conceptual and by which he fostered the worldwide enthusiasm for American contemporary art that is his greatest legacy.

Drawing on her friendship with the subject, as well as an uncanny knack for archival excavation, Annie Cohen-Solal gives us in full the elegant, shrewd, irresistible, and enigmatic figure at the very center of postwar American art, bringing an utterly new understanding of its evolution.

The Man Who Made Vermeers: Unvarnishing the Legend of Master Forger Han van Meegeren

By Jonathan Lopez

Mariner Books
Paperback (352 pages)

The Man Who Made Vermeers: Unvarnishing the Legend of Master Forger Han van Meegeren
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  • ISBN13: 9780547247847
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Product Description:

It's a story that made Dutch painter Han van Meegeren famous worldwide when it broke at the end of World War II: a lifetime of disappointment drove him to forge Vermeers, one of which he sold to Hermann Goering, making a mockery of the Nazis. And it's a story that's been believed ever since. Too bad it just isn't true.

Jonathan Lopez has done what no other writer could--tracking down primary sources in four countries and five languages to tell for the first time the real story of the world's most famous forger. Neither unappreciated artist nor antifascist hero, Van Meegeren emerges in The Man Who Made Vermeers as an ingenious, dyed-in-the-wool crook--a talented Mr. Ripley armed with a paintbrush, who worked virtually his entire adult life making and selling fake Old Masters. Drawing upon extensive interviews with descendents of Van Meegeren's partners in crime, Lopez also explores the networks of illicit commerce that operated across Europe between the wars. Not only was Van Meegeren a key player in that high-stakes game during the 1920s, landing fakes with powerful dealers and famous collectors such as Andrew Mellon (including two pseudo-Vermeers that Mellon donated to the National Gallery of Art in Washington, D.C.), but the forger and his associates later offered a case study in wartime opportunism as they cashed in on the Nazi occupation.

The Man Who Made Vermeers is a long-overdue unvarnishing of Van Meegeren's legend and a deliciously detailed story of deceit in the art world.

I'd Rather Be in the Studio!

By Alyson B. Stanfield

Pentas Press
Paperback (264 pages)

I d Rather Be in the Studio!
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  • ISBN13: 9780974272580
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Product Description:
I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more. It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.

How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul

By Caroll Michels

Holt Paperbacks
Released: 2009-06-09
Paperback (288 pages)

How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul
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The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider’s information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels’s site the Artist Help Network (www.artisthelpnetwork.com), is fully revised.

Caroll Michels is a successful sculptor whose artwork has been exhibited in museums worldwide, and she has worked as a career coach on behalf of thousands of artists since 1978. She lives in Sarasota, Florida.

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider’s information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains a new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal web designer for your online portfolio and for organizing your web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. This classic handbook also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art.  Finally, the appendix of resources, consistently updated online at Michels’s site the Artist Help Network, is fully revised.

"Provides the best overview of political and other aspects of the art world that I have ever come across . . . It is a bible that every artist should have."—Shannon Wilkinson, president, Cultural Communications, New York
"Provides the best overview of political and other aspects of the art world that I have ever come across . . . It is a bible that every artist should have."—Shannon Wilkinson, president, Cultural Communications, New York

"This book should be required reading for every exhibiting artist."—Ellen Rixford, Graphic News

"This self-help career book is the pick of the litter."—Donna Marxer, Artists' News

"Michels is filled with energy and ideas . . . Her experience is the reader's bonus."—American Artist

"The very best book I've found to demystify the artist's process of dealing with the fine art/gallery world . . . This brilliantly organized book covers every aspect of what an artist must do to find markets for his or her personal expression."—Diana Bryan, Graphic News, Graphic Artists Guild

ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career

By Heather Darcy Bhandari

Free Press
Paperback (304 pages)

ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career
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  • ISBN13: 9781416572336
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Product Description:
Find Out What They Didn't Teach You in Art School

The most comprehensive guide of its kind, Art/Work gives artists of every level the tools they need to make it in an art world so competitive one dealer likens it to "The Sopranos, except nobody gets killed." Whether you're an art school grad looking for a gallery, a mid-career artist managing a busy studio, or someone just thinking about becoming a professional artist, this indispensable resource will help you build your career and protect yourself along the way.

Unlike other creative professionals, visual artists don't have agents or managers. You have to do it all yourself, at least until you find gallery representation -- and even then, there are important business and legal issues you need to understand to stay in control of your career and ensure you're being treated fairly. Heather Darcy Bhandari, a gallery director, and Jonathan Melber, an arts lawyer, walk you through these issues so that you can essentially act as your own manager and agent. They show you, for example, how to tackle business basics such as tracking inventory and preparing invoices; how to take legal precautions like registering a copyright and drafting consignment forms; how to use promotional tools like websites and business cards; and how to approach career decisions such as choosing the right venue to show your work.

In addition to drawing on their own experiences, Bhandari and Melber interviewed nearly one hundred curators, dealers, and other arts professionals, in cities across the country, about what they expect from and look for in artists. The authors also talked to a host of artists about their careers and the lessons they've learned navigating the art world. The book is full of their entertaining anecdotes and candid advice.

No matter what kind of artist you are -- or want to be -- this book will help you. Art/Work covers everything you need to know to succeed, saving you from having to learn it all the hard way -- and letting you spend more time making art.


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